Distribution of traffic on online marketplaces in Ghana 2020

Published by
Doris Dokua Sasu,
Nov 20, 2023
As of 2020, the largest share of traffic on online marketplaces in Ghana was generated by non-specialized websites. That year, the most popular online marketplace in the country was Jumia, a marketplace for physical goods operating in several other African countries. Marketplaces for vehicles accounted for 1.4 percent of the web traffic.

Distribution of marketplace web traffic in Ghana in 2020, by type

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Release date

2022

Region

Ghana

Survey time period

2020

Number of respondents

49,713,000 web visitors

Supplementary notes

B2B marketplaces for physical goods.

The release date is the date of data access.

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Overview

4

Spending & Payments

6

Marketplaces

7

Jumia

5

Other players

4

Opinions

3

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