In 2020, online marketplace visitors present in Ghana were approximately 50 million. This registered a decrease compared to the previous year, when more than 65 million online visits were reported in the country. In Ghana, the most popular online marketplace is Jumia, a company operating in several other African countries.
Total number of visitors of online marketplaces for physical goods in Ghana from 2017 to 2020
(in millions)
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International Trade Centre. (October 21, 2022). Total number of visitors of online marketplaces for physical goods in Ghana from 2017 to 2020 (in millions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1341010/annual-number-of-web-visitors-of-all-marketplaces-in-ghana/
International Trade Centre. "Total number of visitors of online marketplaces for physical goods in Ghana from 2017 to 2020 (in millions)." Chart. October 21, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1341010/annual-number-of-web-visitors-of-all-marketplaces-in-ghana/
International Trade Centre. (2022). Total number of visitors of online marketplaces for physical goods in Ghana from 2017 to 2020 (in millions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1341010/annual-number-of-web-visitors-of-all-marketplaces-in-ghana/
International Trade Centre. "Total Number of Visitors of Online Marketplaces for Physical Goods in Ghana from 2017 to 2020 (in Millions)." Statista, Statista Inc., 21 Oct 2022, https://www.statista.com/statistics/1341010/annual-number-of-web-visitors-of-all-marketplaces-in-ghana/
International Trade Centre, Total number of visitors of online marketplaces for physical goods in Ghana from 2017 to 2020 (in millions) Statista, https://www.statista.com/statistics/1341010/annual-number-of-web-visitors-of-all-marketplaces-in-ghana/ (last visited December 21, 2024)
Total number of visitors of online marketplaces for physical goods in Ghana from 2017 to 2020 (in millions) [Graph], International Trade Centre, October 21, 2022. [Online]. Available: https://www.statista.com/statistics/1341010/annual-number-of-web-visitors-of-all-marketplaces-in-ghana/