In 2020, online marketplace visitors present in Ghana were approximately 50 million. This registered a decrease compared to the previous year, when more than 65 million online visits were reported in the country. In Ghana, the most popular online marketplace is Jumia, a company operating in several other African countries.
Total number of visitors of online marketplaces for physical goods in Ghana from 2017 to 2020
(in millions)
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Total number of visitors of online marketplaces for physical goods in Ghana from 2017 to 2020
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
International Trade Centre. (October 21, 2022). Total number of visitors of online marketplaces for physical goods in Ghana from 2017 to 2020 (in millions) [Graph]. In Statista. Retrieved March 09, 2025, from https://www.statista.com/statistics/1341010/annual-number-of-web-visitors-of-all-marketplaces-in-ghana/
International Trade Centre. "Total number of visitors of online marketplaces for physical goods in Ghana from 2017 to 2020 (in millions)." Chart. October 21, 2022. Statista. Accessed March 09, 2025. https://www.statista.com/statistics/1341010/annual-number-of-web-visitors-of-all-marketplaces-in-ghana/
International Trade Centre. (2022). Total number of visitors of online marketplaces for physical goods in Ghana from 2017 to 2020 (in millions). Statista. Statista Inc.. Accessed: March 09, 2025. https://www.statista.com/statistics/1341010/annual-number-of-web-visitors-of-all-marketplaces-in-ghana/
International Trade Centre. "Total Number of Visitors of Online Marketplaces for Physical Goods in Ghana from 2017 to 2020 (in Millions)." Statista, Statista Inc., 21 Oct 2022, https://www.statista.com/statistics/1341010/annual-number-of-web-visitors-of-all-marketplaces-in-ghana/
International Trade Centre, Total number of visitors of online marketplaces for physical goods in Ghana from 2017 to 2020 (in millions) Statista, https://www.statista.com/statistics/1341010/annual-number-of-web-visitors-of-all-marketplaces-in-ghana/ (last visited March 09, 2025)
Total number of visitors of online marketplaces for physical goods in Ghana from 2017 to 2020 (in millions) [Graph], International Trade Centre, October 21, 2022. [Online]. Available: https://www.statista.com/statistics/1341010/annual-number-of-web-visitors-of-all-marketplaces-in-ghana/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
