In 2022, programmatic advertising recorded the highest spending among all categories of digital advertising in Turkey, reaching over 27.4 billion Turkish lira. Social media and influencer advertising followed, totaling approximately 15.5 and two billion Turkish lira, respectively.
Digital advertising spending in Turkey in 2022, by category
(in billion Turkish lira)
Characteristic
Spending in million Turkish lira
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Mobile Marketing Association Turkey. (April 10, 2023). Digital advertising spending in Turkey in 2022, by category (in billion Turkish lira) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1341007/turkey-digital-advertising-spending-by-category/
Mobile Marketing Association Turkey. "Digital advertising spending in Turkey in 2022, by category (in billion Turkish lira)." Chart. April 10, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1341007/turkey-digital-advertising-spending-by-category/
Mobile Marketing Association Turkey. (2023). Digital advertising spending in Turkey in 2022, by category (in billion Turkish lira). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1341007/turkey-digital-advertising-spending-by-category/
Mobile Marketing Association Turkey. "Digital Advertising Spending in Turkey in 2022, by Category (in Billion Turkish Lira)." Statista, Statista Inc., 10 Apr 2023, https://www.statista.com/statistics/1341007/turkey-digital-advertising-spending-by-category/
Mobile Marketing Association Turkey, Digital advertising spending in Turkey in 2022, by category (in billion Turkish lira) Statista, https://www.statista.com/statistics/1341007/turkey-digital-advertising-spending-by-category/ (last visited July 22, 2024)
Digital advertising spending in Turkey in 2022, by category (in billion Turkish lira) [Graph], Mobile Marketing Association Turkey, April 10, 2023. [Online]. Available: https://www.statista.com/statistics/1341007/turkey-digital-advertising-spending-by-category/