Digital advertising spending in Turkey 2023, by category

Published by Zeynep Dierks, Jul 22, 2024

In 2023, programmatic advertising recorded the highest spending among all categories of digital advertising in Turkey, reaching over 60 billion Turkish lira. Social media and influencer advertising followed, totaling approximately 39.5 and 3.3 billion Turkish lira, respectively.

Digital advertising spending in Turkey in 2023, by category (in billion Turkish lira)

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Release date

April 2024

Region

Turkey

Survey time period

2023

Supplementary notes

*Influencer category covers all campaigns, promotions and content agreements with influencers.

**Connected TV includes advertising on video content broadcast with internet connection on Smart TV and game consoles.

***Digital audio includes audio advertising, music, IP-based radio, podcast content, promotion, special deals.

****E-mail includes advertising to non-advertiser e-mail databases (e-mail marketing with permission)

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Statistics on " Advertising in Turkey "

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Overview

8

Television, radio, and cinema advertising

8

Press and outdoor advertising

8

Digital advertising

8

Consumer perception

7

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Topics

Advertising in TurkeyAdvertising worldwideAdvertising in the UKAdvertising industry in IndiaDigital advertising in Poland
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