In the first half of 2023, the media impact value (MIV) of fashion brands on Instagram stood at 8.7 billion U.S. dollars. This was the highest value among the fashion, lifestyle, and beauty (FLB) subsectors presented. Beauty followed with 3.8 billion U.S. dollars in MIV.
Instagram Media Impact Value (MIV) of fashion, lifestyle, and beauty (FLB) brands worldwide in 1st half 2023, by subsector
(in billion U.S. dollars)
* Media Impact Value™ (MIV®*): Allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. The methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI Machine Learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.
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Launchmetrics. (October 15, 2023). Instagram Media Impact Value (MIV) of fashion, lifestyle, and beauty (FLB) brands worldwide in 1st half 2023, by subsector (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1340990/instagram-media-impact-value-flb/
Launchmetrics. "Instagram Media Impact Value (MIV) of fashion, lifestyle, and beauty (FLB) brands worldwide in 1st half 2023, by subsector (in billion U.S. dollars)." Chart. October 15, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1340990/instagram-media-impact-value-flb/
Launchmetrics. (2023). Instagram Media Impact Value (MIV) of fashion, lifestyle, and beauty (FLB) brands worldwide in 1st half 2023, by subsector (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1340990/instagram-media-impact-value-flb/
Launchmetrics. "Instagram Media Impact Value (Miv) of Fashion, Lifestyle, and Beauty (Flb) Brands Worldwide in 1st Half 2023, by Subsector (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2023, https://www.statista.com/statistics/1340990/instagram-media-impact-value-flb/
Launchmetrics, Instagram Media Impact Value (MIV) of fashion, lifestyle, and beauty (FLB) brands worldwide in 1st half 2023, by subsector (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1340990/instagram-media-impact-value-flb/ (last visited October 31, 2024)
Instagram Media Impact Value (MIV) of fashion, lifestyle, and beauty (FLB) brands worldwide in 1st half 2023, by subsector (in billion U.S. dollars) [Graph], Launchmetrics, October 15, 2023. [Online]. Available: https://www.statista.com/statistics/1340990/instagram-media-impact-value-flb/