According to a global survey, in 2023, more than half of global Gen Z respondents stated that they use social media for brand information, compared to 45 percent of them who used search engines. Social media proves to be the more preferred and used channel for brand discovery and information.
Gen Z's usage of search engines and social media to look up brand information worldwide from 2016 to 2023
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Insider Intelligence. (March 1, 2024). Gen Z's usage of search engines and social media to look up brand information worldwide from 2016 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1340985/gen-z-social-media-search-engine-brand-info/
Insider Intelligence. "Gen Z's usage of search engines and social media to look up brand information worldwide from 2016 to 2023." Chart. March 1, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1340985/gen-z-social-media-search-engine-brand-info/
Insider Intelligence. (2024). Gen Z's usage of search engines and social media to look up brand information worldwide from 2016 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1340985/gen-z-social-media-search-engine-brand-info/
Insider Intelligence. "Gen Z's Usage of Search Engines and Social Media to Look up Brand Information Worldwide from 2016 to 2023." Statista, Statista Inc., 1 Mar 2024, https://www.statista.com/statistics/1340985/gen-z-social-media-search-engine-brand-info/
Insider Intelligence, Gen Z's usage of search engines and social media to look up brand information worldwide from 2016 to 2023 Statista, https://www.statista.com/statistics/1340985/gen-z-social-media-search-engine-brand-info/ (last visited December 22, 2024)
Gen Z's usage of search engines and social media to look up brand information worldwide from 2016 to 2023 [Graph], Insider Intelligence, March 1, 2024. [Online]. Available: https://www.statista.com/statistics/1340985/gen-z-social-media-search-engine-brand-info/
