Popular online marketplaces for physical goods in Ghana 2020, by number of visitors

Published by
Doris Dokua Sasu,
Nov 3, 2023
As of 2020, Jumia was the most popular online marketplace for physical goods in Ghana, with an estimated number of visitors reaching over 14 million. The company operates in many other African countries. Other leading online marketplaces in Ghana were JiJi and Tonaton.com, which counted some 12 million and 10 million web visitors, respectively.

Leading online marketplaces for physical goods in Ghana in 2020, by number of visitors (in millions)

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Release date

2022

Region

Ghana

Survey time period

2020

Supplementary notes

B2B marketplaces for physical goods.
Estimated figures.
Figures have been rounded.

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Statistics on " E-commerce in Ghana "

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Overview

5

Online marketplaces and visitors

7

Payment systems

6

Consumer search and preferences

5

Jumia Food and online food delivery

4

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Topics

E-commerce in GhanaE-commerce in AfricaKey economic indicators of GhanaSocial media in GhanaInternet usage in Africa
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