As of 2020, Jumia was the most popular online marketplace for physical goods in Ghana, with an estimated number of visitors reaching over 14 million. The company operates in many other African countries. Other leading online marketplaces in Ghana were JiJi and Tonaton.com, which counted some 12 million and 10 million web visitors, respectively.
Leading online marketplaces for physical goods in Ghana in 2020, by number of visitors
(in millions)
Characteristic
Number of visitors in millions
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International Trade Centre. (October 21, 2022). Leading online marketplaces for physical goods in Ghana in 2020, by number of visitors (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1340984/popular-online-marketplaces-for-physical-goods-in-ghana/
International Trade Centre. "Leading online marketplaces for physical goods in Ghana in 2020, by number of visitors (in millions)." Chart. October 21, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1340984/popular-online-marketplaces-for-physical-goods-in-ghana/
International Trade Centre. (2022). Leading online marketplaces for physical goods in Ghana in 2020, by number of visitors (in millions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1340984/popular-online-marketplaces-for-physical-goods-in-ghana/
International Trade Centre. "Leading Online Marketplaces for Physical Goods in Ghana in 2020, by Number of Visitors (in Millions)." Statista, Statista Inc., 21 Oct 2022, https://www.statista.com/statistics/1340984/popular-online-marketplaces-for-physical-goods-in-ghana/
International Trade Centre, Leading online marketplaces for physical goods in Ghana in 2020, by number of visitors (in millions) Statista, https://www.statista.com/statistics/1340984/popular-online-marketplaces-for-physical-goods-in-ghana/ (last visited August 24, 2024)
Leading online marketplaces for physical goods in Ghana in 2020, by number of visitors (in millions) [Graph], International Trade Centre, October 21, 2022. [Online]. Available: https://www.statista.com/statistics/1340984/popular-online-marketplaces-for-physical-goods-in-ghana/