According to a survey among American internet users in 2023, Facebook was the most used social media channel for the purpose of brand interaction, with 61.5 percent of respondents choosing it. YouTube came second, with 60.3 percent of the total shares pointing towards the video platform as a brand interaction online space.
Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023
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eMarketer, & Insider Intelligence. (March 6, 2024). Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1340978/most-used-social-media-brand-interaction-usa/
eMarketer, und Insider Intelligence. "Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023." Chart. March 6, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1340978/most-used-social-media-brand-interaction-usa/
eMarketer, Insider Intelligence. (2024). Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1340978/most-used-social-media-brand-interaction-usa/
eMarketer, and Insider Intelligence. "Social Media Channels Most Used by Internet Users in The United States to Interact with Brands in 2022 and 2023." Statista, Statista Inc., 6 Mar 2024, https://www.statista.com/statistics/1340978/most-used-social-media-brand-interaction-usa/
eMarketer & Insider Intelligence, Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023 Statista, https://www.statista.com/statistics/1340978/most-used-social-media-brand-interaction-usa/ (last visited December 21, 2024)
Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023 [Graph], eMarketer, & Insider Intelligence, March 6, 2024. [Online]. Available: https://www.statista.com/statistics/1340978/most-used-social-media-brand-interaction-usa/
