The connected television advertising market in Japan was valued at more than 34 billion Japanese yen in 2021. The market size more than tripled compared to the previous year, which was largely a result of the increased demand for home entertainment due to the COVID-19 pandemic. Based on the assumption that precise targeting methods and effectiveness measurement methods would be established, it was expected that the connected TV advertising market would grow to a size of almost 170 billion yen by 2025.
Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025
(in billion Japanese yen)
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AJA. (March 29, 2022). Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/
AJA. "Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen)." Chart. March 29, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/
AJA. (2022). Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/
AJA. "Connected Television Advertising Market Size in Japan from 2020 to 2021 with a Forecast until 2025 (in Billion Japanese Yen)." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/
AJA, Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/ (last visited December 23, 2024)
Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen) [Graph], AJA, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/
