Gen Z by character type 2021

Based on market research, the source divided U.S. Generation Z consumers (born between January 1, 1997 and December 31, 2007) into five segments based on their behavior and attitude. The largest segment, making up 35 percent of the total, were the so-called Stress Strivers, defined by the source as "high achievers, driven by a fear of not being good enough." Authentic Activists and Secluded Perfectionists followed, with 22 percent and 20 percent, respectively.

Distribution of Generation Z population in the United States as of April 2021, by segment

Characteristic	Share of respondents
Authentic Activists	22%
Carefree Constituents	5%
Secluded Perfectionists	20%
Big Dreamers	18%
Stress Strivers	35%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

November 2021

More information

Region

United States

Survey time period

March 24, 2021 to April 8, 2021

Number of respondents

1,509 respondents

Age group

14-24 years

Special properties

respondents born between January 1, 1997 and Deceber 31, 2007

Method of interview

Online survey

Supplementary notes

The source defines the segments as follows:
Authentic Activists - "motivated by the obligation to save the world — and the fear of what will happen if they don't,"
Carefree Constituents - "the definition of “go with the flow”; may not drive change, but will be the ones who adopt it into the mainstream,"
Secluded Perfectionists - "Focused on being the best, not for money or accolades, but for the love of what they do,"
Big Dreamers - "Expect to do well and make money, but aren’t necessarily willing to put in the effort,"
Stress Strivers - "High achievers, driven by a fear of not being good enough."

Citation formats