Based on market research, the source divided U.S. Generation Z consumers (born between January 1, 1997 and December 31, 2007) into five segments based on their behavior and attitude. The largest segment, making up 35 percent of the total, were the so-called Stress Strivers, defined by the source as "high achievers, driven by a fear of not being good enough." Authentic Activists and Secluded Perfectionists followed, with 22 percent and 20 percent, respectively.
Distribution of Generation Z population in the United States as of April 2021, by segment
Characteristic
Share of respondents
Authentic Activists
22%
Carefree Constituents
5%
Secluded Perfectionists
20%
Big Dreamers
18%
Stress Strivers
35%
• Authentic Activists 22%
• Carefree Constituents 5%
• Secluded Perfectionists 20%
• Big Dreamers 18%
• Stress Strivers 35%
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respondents born between January 1, 1997 and Deceber 31, 2007
Method of interview
Online survey
Supplementary notes
The source defines the segments as follows:
Authentic Activists - "motivated by the obligation to save the world — and the fear of what will happen if they don't,"
Carefree Constituents - "the definition of “go with the flow”; may not drive change, but will be the ones who adopt it into the mainstream,"
Secluded Perfectionists - "Focused on being the best, not for money or accolades, but for the love of what they do,"
Big Dreamers - "Expect to do well and make money, but aren’t necessarily willing to put in the effort,"
Stress Strivers - "High achievers, driven by a fear of not being good enough."
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EY. (November 4, 2021). Distribution of Generation Z population in the United States as of April 2021, by segment [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/1340897/generation-z-segment-usa/
EY. "Distribution of Generation Z population in the United States as of April 2021, by segment." Chart. November 4, 2021. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/1340897/generation-z-segment-usa/
EY. (2021). Distribution of Generation Z population in the United States as of April 2021, by segment. Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/1340897/generation-z-segment-usa/
EY. "Distribution of Generation Z Population in The United States as of April 2021, by Segment." Statista, Statista Inc., 4 Nov 2021, https://www.statista.com/statistics/1340897/generation-z-segment-usa/
EY, Distribution of Generation Z population in the United States as of April 2021, by segment Statista, https://www.statista.com/statistics/1340897/generation-z-segment-usa/ (last visited May 11, 2025)
Distribution of Generation Z population in the United States as of April 2021, by segment [Graph], EY, November 4, 2021. [Online]. Available: https://www.statista.com/statistics/1340897/generation-z-segment-usa/
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