As of 2022, some 43 percent of South African companies reported that the number of views was the most important in measuring the effectiveness of their YouTube accounts. This marked a significant decrease compared to previous years, especially in 2019, when 73 percent of the companies measured the success of their accounts through number of views. View length of uploaded content was the second most voted method for success measurement among companies that year, with 28 percent, which was also less than the previous years.
Measurement of YouTube accounts' effectiveness by companies in South Africa from 2018 to 2022, by measurement method
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Ornico, & World Wide Worx. (June 30, 2022). Measurement of YouTube accounts' effectiveness by companies in South Africa from 2018 to 2022, by measurement method [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1340868/youtube-account-effectiveness-in-companies-in-south-africa/
Ornico, und World Wide Worx. "Measurement of YouTube accounts' effectiveness by companies in South Africa from 2018 to 2022, by measurement method." Chart. June 30, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1340868/youtube-account-effectiveness-in-companies-in-south-africa/
Ornico, World Wide Worx. (2022). Measurement of YouTube accounts' effectiveness by companies in South Africa from 2018 to 2022, by measurement method. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1340868/youtube-account-effectiveness-in-companies-in-south-africa/
Ornico, and World Wide Worx. "Measurement of Youtube Accounts' Effectiveness by Companies in South Africa from 2018 to 2022, by Measurement Method." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1340868/youtube-account-effectiveness-in-companies-in-south-africa/
Ornico & World Wide Worx, Measurement of YouTube accounts' effectiveness by companies in South Africa from 2018 to 2022, by measurement method Statista, https://www.statista.com/statistics/1340868/youtube-account-effectiveness-in-companies-in-south-africa/ (last visited January 04, 2025)
Measurement of YouTube accounts' effectiveness by companies in South Africa from 2018 to 2022, by measurement method [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1340868/youtube-account-effectiveness-in-companies-in-south-africa/
