Stores in which young U.S. consumers planned to make their Halloween purchases 2022

Retail stores used by Gen Z shoppers for Halloween purchases in the United States in 2022

CharacteristicShare of respondents
Specialty Halloween/costume store 50%
Online 43%
Discount store 37%
Department store 34%
Clothing store 26%
Grocery store/supermarket 21%
Thrift stores/resale shops 19%
Home décor store 16%
Local/small business 14%
Crafts of fabrics store 14%
Created with Highcharts 7.2.2Share of respondents50%50%43%43%37%37%34%34%26%26%21%21%19%19%16%16%14%14%14%14%Specialty Halloween/costume storeOnlineDiscount storeDepartment storeClothing storeGrocery store/supermarketThrift stores/resale shopsHome décor storeLocal/small businessCrafts of fabrics store
0%5%10%15%20%25%30%35%40%45%50%55%
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Release date

October 2022

Region

United States

Survey time period

September 1 to 6, 2022

Number of respondents

8,283 respondents

Age group

18-24 years

Supplementary notes

The survey count is for all survey respondents. There is no breakdown for Gen Z consumers.

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