The character merchandising market in Japan was valued at over 1.3 trillion Japanese yen in fiscal year 2022, out of which the toy segment accounted for the majority of retail sales. Toys occupied a 51.2 percent share of the market, remaining at a similar level as reported in the previous fiscal year
Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022
fiscal year 2019 to 2022; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
Special properties
merchandising refers to the use of a licensor's characters for making character goods at licensees; based on retail sales; excluding vending machine toys
Supplementary notes
Data prior to fiscal year 2022 come from previous reports.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Yano Research. (August 2, 2023). Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/
Yano Research. "Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022." Chart. August 2, 2023. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/
Yano Research. (2023). Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/
Yano Research. "Share of Toys in The Character Merchandising Market in Japan from Fiscal Year 2019 to 2022." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/
Yano Research, Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022 Statista, https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/ (last visited December 27, 2024)
Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022 [Graph], Yano Research, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/
