During an August 2022 survey, 50 percent of values-driven Generation Z consumers from 11 countries worldwide said they almost always or often bought brands, products, or services that supported a social justice cause. Among baby boomers, 32 percent of values-driven consumers behaved like that. The source defines values-driven consumers as consumers who pay more for a brand, product, or service that represents their values.
Share of values-driven consumers who bought brands who supported a social justice cause worldwide as of August 2022, by age group
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Dynata. (September 15, 2022). Share of values-driven consumers who bought brands who supported a social justice cause worldwide as of August 2022, by age group [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1340653/buy-brand-support-social-cause/
Dynata. "Share of values-driven consumers who bought brands who supported a social justice cause worldwide as of August 2022, by age group." Chart. September 15, 2022. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1340653/buy-brand-support-social-cause/
Dynata. (2022). Share of values-driven consumers who bought brands who supported a social justice cause worldwide as of August 2022, by age group. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1340653/buy-brand-support-social-cause/
Dynata. "Share of Values-driven Consumers Who Bought Brands Who Supported a Social Justice Cause Worldwide as of August 2022, by Age Group." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1340653/buy-brand-support-social-cause/
Dynata, Share of values-driven consumers who bought brands who supported a social justice cause worldwide as of August 2022, by age group Statista, https://www.statista.com/statistics/1340653/buy-brand-support-social-cause/ (last visited November 19, 2024)
Share of values-driven consumers who bought brands who supported a social justice cause worldwide as of August 2022, by age group [Graph], Dynata, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1340653/buy-brand-support-social-cause/
