During an August 2022 survey, 50 percent of values-driven Generation Z consumers from 11 countries worldwide said they almost always or often bought brands, products, or services that supported a social justice cause. Among baby boomers, 32 percent of values-driven consumers behaved like that. The source defines values-driven consumers as consumers who pay more for a brand, product, or service that represents their values.
Share of values-driven consumers who bought brands who supported a social justice cause worldwide as of August 2022, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dynata. (September 15, 2022). Share of values-driven consumers who bought brands who supported a social justice cause worldwide as of August 2022, by age group [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1340653/buy-brand-support-social-cause/
Dynata. "Share of values-driven consumers who bought brands who supported a social justice cause worldwide as of August 2022, by age group." Chart. September 15, 2022. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1340653/buy-brand-support-social-cause/
Dynata. (2022). Share of values-driven consumers who bought brands who supported a social justice cause worldwide as of August 2022, by age group. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1340653/buy-brand-support-social-cause/
Dynata. "Share of Values-driven Consumers Who Bought Brands Who Supported a Social Justice Cause Worldwide as of August 2022, by Age Group." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1340653/buy-brand-support-social-cause/
Dynata, Share of values-driven consumers who bought brands who supported a social justice cause worldwide as of August 2022, by age group Statista, https://www.statista.com/statistics/1340653/buy-brand-support-social-cause/ (last visited December 20, 2024)
Share of values-driven consumers who bought brands who supported a social justice cause worldwide as of August 2022, by age group [Graph], Dynata, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1340653/buy-brand-support-social-cause/
