During an August 2022 survey, 32 percent of Generation Z consumers from 11 countries worldwide stated that they almost always or often paid more for a brand, product, or service if it represented their values. Among baby boomers, ten percent of consumers behaved like that.
Share of consumers who paid more for brands that represented their values worldwide as of August 2022, by age group
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Dynata. (September 15, 2022). Share of consumers who paid more for brands that represented their values worldwide as of August 2022, by age group [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1340652/pay-more-brands-values-age/
Dynata. "Share of consumers who paid more for brands that represented their values worldwide as of August 2022, by age group." Chart. September 15, 2022. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1340652/pay-more-brands-values-age/
Dynata. (2022). Share of consumers who paid more for brands that represented their values worldwide as of August 2022, by age group. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1340652/pay-more-brands-values-age/
Dynata. "Share of Consumers Who Paid More for Brands That Represented Their Values Worldwide as of August 2022, by Age Group." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1340652/pay-more-brands-values-age/
Dynata, Share of consumers who paid more for brands that represented their values worldwide as of August 2022, by age group Statista, https://www.statista.com/statistics/1340652/pay-more-brands-values-age/ (last visited December 20, 2024)
Share of consumers who paid more for brands that represented their values worldwide as of August 2022, by age group [Graph], Dynata, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1340652/pay-more-brands-values-age/
