During an August 2022 survey, 30 percent of responding consumers from China stated that they almost always or often paid more for a brand, product, or service if it represented their values. In Japan, seven percent of consumers behaved like that. Among the 11 countries surveyed, the share stood at 20 percent on average.
Share of consumers who paid more for brands that represented their values in selected countries worldwide as of August 2022
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Dynata. (September 15, 2022). Share of consumers who paid more for brands that represented their values in selected countries worldwide as of August 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1340651/pay-more-brands-values/
Dynata. "Share of consumers who paid more for brands that represented their values in selected countries worldwide as of August 2022." Chart. September 15, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1340651/pay-more-brands-values/
Dynata. (2022). Share of consumers who paid more for brands that represented their values in selected countries worldwide as of August 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1340651/pay-more-brands-values/
Dynata. "Share of Consumers Who Paid More for Brands That Represented Their Values in Selected Countries Worldwide as of August 2022." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1340651/pay-more-brands-values/
Dynata, Share of consumers who paid more for brands that represented their values in selected countries worldwide as of August 2022 Statista, https://www.statista.com/statistics/1340651/pay-more-brands-values/ (last visited December 21, 2024)
Share of consumers who paid more for brands that represented their values in selected countries worldwide as of August 2022 [Graph], Dynata, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1340651/pay-more-brands-values/
