Leading product categories purchased mostly online in Austria 2023

Published by Lynn Beyrouthy, Sep 4, 2024
In a survey conducted in the third quarter of 2022, approximately 44 percent of respondents in Austria reported buying clothing and shoes via digital channels. Electronics was also a popular online shopping category according to some 30 percent of Austrian shoppers.

Top categories purchased mostly online in Austria in 2nd quarter 2023

CharacteristicShare of respondents
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Statistic: Top categories purchased mostly online in Austria in 2nd quarter 2023

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Release date

December 2023

Region

Austria

Survey time period

Q2 2023

Number of respondents

1,000*

Supplementary notes


Date of release is date of access.
19,293 global consumers participated in the survey, with a minimum of 1,000 respondents in each of the participating countries.

The sample sizes are nationally representative, including both Klarna users and non-Klarna users.

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