In a survey conducted in the third quarter of 2022, approximately 44 percent of respondents in Austria reported buying clothing and shoes via digital channels. Electronics was also a popular online shopping category according to some 30 percent of Austrian shoppers.
Top categories purchased mostly online in Austria in 2nd quarter 2023
Characteristic
Share of respondents
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19,293 global consumers participated in the survey, with a minimum of 1,000 respondents in each of the participating countries.
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
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Klarna. (December 12, 2023). Top categories purchased mostly online in Austria in 2nd quarter 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1340586/online-shopping-by-category-austria/
Klarna. "Top categories purchased mostly online in Austria in 2nd quarter 2023." Chart. December 12, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1340586/online-shopping-by-category-austria/
Klarna. (2023). Top categories purchased mostly online in Austria in 2nd quarter 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1340586/online-shopping-by-category-austria/
Klarna. "Top Categories Purchased Mostly Online in Austria in 2nd Quarter 2023." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/1340586/online-shopping-by-category-austria/
Klarna, Top categories purchased mostly online in Austria in 2nd quarter 2023 Statista, https://www.statista.com/statistics/1340586/online-shopping-by-category-austria/ (last visited July 22, 2024)
Top categories purchased mostly online in Austria in 2nd quarter 2023 [Graph], Klarna, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/1340586/online-shopping-by-category-austria/