According to a survey conducted among consumers in the United States in August 2022, 71 percent of respondents said they had purchased products or services based on recommendations from family, while 66 percent said they did so based on suggestions from close friends. Gen X respondents were those most inclined towards following the recommendations of family and friends. In contrast, Gen Z and Millennial respondents were more likely to adhere to the endorsements of companies or brands on social media.
Leading product recommendation sources according to consumers in the United States as of August 2022, by generation
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MarketingCharts. (October 17, 2022). Leading product recommendation sources according to consumers in the United States as of August 2022, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1340543/purchase-recommendation-sources-by-generation-us/
MarketingCharts. "Leading product recommendation sources according to consumers in the United States as of August 2022, by generation ." Chart. October 17, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1340543/purchase-recommendation-sources-by-generation-us/
MarketingCharts. (2022). Leading product recommendation sources according to consumers in the United States as of August 2022, by generation . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1340543/purchase-recommendation-sources-by-generation-us/
MarketingCharts. "Leading Product Recommendation Sources According to Consumers in The United States as of August 2022, by Generation ." Statista, Statista Inc., 17 Oct 2022, https://www.statista.com/statistics/1340543/purchase-recommendation-sources-by-generation-us/
MarketingCharts, Leading product recommendation sources according to consumers in the United States as of August 2022, by generation Statista, https://www.statista.com/statistics/1340543/purchase-recommendation-sources-by-generation-us/ (last visited December 21, 2024)
Leading product recommendation sources according to consumers in the United States as of August 2022, by generation [Graph], MarketingCharts, October 17, 2022. [Online]. Available: https://www.statista.com/statistics/1340543/purchase-recommendation-sources-by-generation-us/
