Between January 2020 and August 2021, on a global scale, advertising placed on Facebook feed had an average cost-per-mille of 5.18 U.S dollars. At the same time cost-per-click of ads in the feed amounted to 0.26 U.S. dollars. In terms of CPC, stories was the most expensive ad placement on Facebook in the measured period.
Average cost-per-click (CPC) and cost-per-mille (CPM) of Facebook advertising worldwide between January 2020 and August 2021, by placement
(in U.S. dollars)
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Socialinsider. (September 28, 2021). Average cost-per-click (CPC) and cost-per-mille (CPM) of Facebook advertising worldwide between January 2020 and August 2021, by placement (in U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1340527/cost-metrics-facebook-worldwide/
Socialinsider. "Average cost-per-click (CPC) and cost-per-mille (CPM) of Facebook advertising worldwide between January 2020 and August 2021, by placement (in U.S. dollars)." Chart. September 28, 2021. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1340527/cost-metrics-facebook-worldwide/
Socialinsider. (2021). Average cost-per-click (CPC) and cost-per-mille (CPM) of Facebook advertising worldwide between January 2020 and August 2021, by placement (in U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1340527/cost-metrics-facebook-worldwide/
Socialinsider. "Average Cost-per-click (Cpc) and Cost-per-mille (Cpm) of Facebook Advertising Worldwide between January 2020 and August 2021, by Placement (in U.S. Dollars)." Statista, Statista Inc., 28 Sep 2021, https://www.statista.com/statistics/1340527/cost-metrics-facebook-worldwide/
Socialinsider, Average cost-per-click (CPC) and cost-per-mille (CPM) of Facebook advertising worldwide between January 2020 and August 2021, by placement (in U.S. dollars) Statista, https://www.statista.com/statistics/1340527/cost-metrics-facebook-worldwide/ (last visited October 31, 2024)
Average cost-per-click (CPC) and cost-per-mille (CPM) of Facebook advertising worldwide between January 2020 and August 2021, by placement (in U.S. dollars) [Graph], Socialinsider, September 28, 2021. [Online]. Available: https://www.statista.com/statistics/1340527/cost-metrics-facebook-worldwide/
