As of September 2022, 30 percent of U.S. respondents to a survey on CTV services removed a subscription streaming service from their connected TV devices in the last 12 months. Within this time, one in four people added a free ad-supported streaming platform. The study revealed that further consumers plan to cancel subscriptions and shift to ad-funded streaming options.
Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States in 2022
Characteristic
In the last 12 months
In the next 12 months
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LG Ads Solutions. (October 17, 2022). Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/
LG Ads Solutions. "Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States in 2022." Chart. October 17, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/
LG Ads Solutions. (2022). Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/
LG Ads Solutions. "Share of People Removing Subscription Ctv Services from The Household and Adding Free Ad-supported Ctv Services in The United States in 2022." Statista, Statista Inc., 17 Oct 2022, https://www.statista.com/statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/
LG Ads Solutions, Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States in 2022 Statista, https://www.statista.com/statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/ (last visited August 25, 2024)
Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States in 2022 [Graph], LG Ads Solutions, October 17, 2022. [Online]. Available: https://www.statista.com/statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/