During a 2022 survey, roughly two-thirds of responding adult Generation Z consumers (aged 18 to 25) from the United States agreed or strongly agreed that brands thought they could market to their generation in general as opposed to market to them as individuals. On the other hand, under eight percent disagreed or strongly disagreed.
Share of Generation Z consumers who agreed or disagreed that brands thought they could market to their generation in general vs market to them as an individual in the United States as of May 2022
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Statista. (June 20, 2022). Share of Generation Z consumers who agreed or disagreed that brands thought they could market to their generation in general vs market to them as an individual in the United States as of May 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1340473/targeted-marketing-gen-z-usa/
Statista. "Share of Generation Z consumers who agreed or disagreed that brands thought they could market to their generation in general vs market to them as an individual in the United States as of May 2022." Chart. June 20, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1340473/targeted-marketing-gen-z-usa/
Statista. (2022). Share of Generation Z consumers who agreed or disagreed that brands thought they could market to their generation in general vs market to them as an individual in the United States as of May 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1340473/targeted-marketing-gen-z-usa/
Statista. "Share of Generation Z Consumers Who Agreed or Disagreed That Brands Thought They Could Market to Their Generation in General Vs Market to Them as An Individual in The United States as of May 2022." Statista, Statista Inc., 20 Jun 2022, https://www.statista.com/statistics/1340473/targeted-marketing-gen-z-usa/
Statista, Share of Generation Z consumers who agreed or disagreed that brands thought they could market to their generation in general vs market to them as an individual in the United States as of May 2022 Statista, https://www.statista.com/statistics/1340473/targeted-marketing-gen-z-usa/ (last visited December 22, 2024)
Share of Generation Z consumers who agreed or disagreed that brands thought they could market to their generation in general vs market to them as an individual in the United States as of May 2022 [Graph], Statista, June 20, 2022. [Online]. Available: https://www.statista.com/statistics/1340473/targeted-marketing-gen-z-usa/
