During a 2022 survey, 28 percent of responding adult Generation Z consumers (aged 18 to 25) stated they had already canceled a brand for its marketing campaign or advertising. On the other hand, Americans generally wish more brands expressed support towards social issues, such as sustainability or racial equality.
Popularity of brand canceling due to its marketing activities among Generation Z in the United States as of May 2022
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Knit. (June 20, 2022). Popularity of brand canceling due to its marketing activities among Generation Z in the United States as of May 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1340466/brand-cancel-gen-z-usa/
Knit. "Popularity of brand canceling due to its marketing activities among Generation Z in the United States as of May 2022." Chart. June 20, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1340466/brand-cancel-gen-z-usa/
Knit. (2022). Popularity of brand canceling due to its marketing activities among Generation Z in the United States as of May 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1340466/brand-cancel-gen-z-usa/
Knit. "Popularity of Brand Canceling Due to Its Marketing Activities among Generation Z in The United States as of May 2022." Statista, Statista Inc., 20 Jun 2022, https://www.statista.com/statistics/1340466/brand-cancel-gen-z-usa/
Knit, Popularity of brand canceling due to its marketing activities among Generation Z in the United States as of May 2022 Statista, https://www.statista.com/statistics/1340466/brand-cancel-gen-z-usa/ (last visited November 23, 2024)
Popularity of brand canceling due to its marketing activities among Generation Z in the United States as of May 2022 [Graph], Knit, June 20, 2022. [Online]. Available: https://www.statista.com/statistics/1340466/brand-cancel-gen-z-usa/
