In December 2023, YouTube was the social media platform that referred the most traffic to Amazon, with over half of the referrals. Facebook ranked second, with just over 10 percent of the traffic, followed by Twitter/X at roughly 9.76 percent.
Leading social media traffic referrers to amazon.com worldwide as of December 2023
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Share of traffic
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SimilarWeb. (January 1, 2024). Leading social media traffic referrers to amazon.com worldwide as of December 2023 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1340438/social-media-traffic-referrers-to-amazon/
SimilarWeb. "Leading social media traffic referrers to amazon.com worldwide as of December 2023." Chart. January 1, 2024. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1340438/social-media-traffic-referrers-to-amazon/
SimilarWeb. (2024). Leading social media traffic referrers to amazon.com worldwide as of December 2023. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1340438/social-media-traffic-referrers-to-amazon/
SimilarWeb. "Leading Social Media Traffic Referrers to Amazon.Com Worldwide as of December 2023." Statista, Statista Inc., 1 Jan 2024, https://www.statista.com/statistics/1340438/social-media-traffic-referrers-to-amazon/
SimilarWeb, Leading social media traffic referrers to amazon.com worldwide as of December 2023 Statista, https://www.statista.com/statistics/1340438/social-media-traffic-referrers-to-amazon/ (last visited July 03, 2024)
Leading social media traffic referrers to amazon.com worldwide as of December 2023 [Graph], SimilarWeb, January 1, 2024. [Online]. Available: https://www.statista.com/statistics/1340438/social-media-traffic-referrers-to-amazon/