Social media traffic referrers to amazon.com 2023

YouTube has emerged as the dominant social media platform for driving traffic to Amazon.com, accounting for nearly 60 percent of referrals to the e-commerce platform in December 2023. Facebook and Twitter followed, contributing about 11 and ten percent of social media referrals respectively, while Reddit and WhatsApp rounded out the top five sources.

Amazon's dominance

Amazon's position as the leading online retailer in the United States is evident in its traffic and sales figures. In December 2023, Amazon still recorded an impressive 2.7 billion combined visits. The company's financial performance remains strong, with a net income of approximately 13.5 billion U.S. dollars in the second quarter of 2024, up from the previous quarters. 

Mobile presence

Amazon's mobile presence continues to grow, with its shopping app downloads reaching a nine-year peak in August 2022 at approximately 25 million. As of July 2024, the Amazon Shopping app reached over 18 million downloads across iOS and Android platforms. That month, Amazon’s shopping app was the most popular app published by the e-commerce and tech giant.