Nike, Adidas, and Puma are the sneaker brands with the highest brand awareness in the United States. When it comes to the usage share of sneaker brands, Nike and Adidas top the ranking too.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading sneakers brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (December 5, 2023). Leading sneakers brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1340401/most-well-known-sneaker-brands-in-the-united-states/
Statista. "Leading sneakers brands ranked by brand awareness in the United States in 2023." Chart. December 5, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1340401/most-well-known-sneaker-brands-in-the-united-states/
Statista. (2023). Leading sneakers brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1340401/most-well-known-sneaker-brands-in-the-united-states/
Statista. "Leading Sneakers Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 5 Dec 2023, https://www.statista.com/statistics/1340401/most-well-known-sneaker-brands-in-the-united-states/
Statista, Leading sneakers brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1340401/most-well-known-sneaker-brands-in-the-united-states/ (last visited October 02, 2024)
Leading sneakers brands ranked by brand awareness in the United States in 2023 [Graph], Statista, December 5, 2023. [Online]. Available: https://www.statista.com/statistics/1340401/most-well-known-sneaker-brands-in-the-united-states/