Target tops the fashion online shops brand awareness ranking, with an impressive 90 percent among U.S. consumers. A look at our fashion online shops usage share ranking reveals a not-so-hidden champion, with 35 percent of consumers knowing the brand SHEIN also using it. .
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading fashion online shops ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (October 1, 2023). Leading fashion online shops ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1340360/most-well-known-fashion-online-shops-in-the-united-states/
Statista. "Leading fashion online shops ranked by brand awareness in the United States in 2023." Chart. October 1, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1340360/most-well-known-fashion-online-shops-in-the-united-states/
Statista. (2023). Leading fashion online shops ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1340360/most-well-known-fashion-online-shops-in-the-united-states/
Statista. "Leading Fashion Online Shops Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 1 Oct 2023, https://www.statista.com/statistics/1340360/most-well-known-fashion-online-shops-in-the-united-states/
Statista, Leading fashion online shops ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1340360/most-well-known-fashion-online-shops-in-the-united-states/ (last visited November 03, 2024)
Leading fashion online shops ranked by brand awareness in the United States in 2023 [Graph], Statista, October 1, 2023. [Online]. Available: https://www.statista.com/statistics/1340360/most-well-known-fashion-online-shops-in-the-united-states/
