According to a consumer demand survey conducted by Capgemini Research Institute in late 2022, approximately seven in 10 consumers around the world expected companies to provide more discounts to help them purchase essential items to help them during the cost-of-living crisis. About two-thirds of shoppers also expected enterprises to forfeit any excess profits for the benefit of society. For more Capgemini insights, click here.
Expectations of consumers towards companies during the cost-of-living crisis worldwide in 2022
Characteristic
Share of respondents
To provide more discounts to help me purchase essential items (e.g., food, medicine, fuel, apparel, utilities)
70%
To provide bigger discounts to loyal customers
69%
To accept lower prices for the products my family and I require (e.g., essential items like food, medicine, fuel, apparel, utilities)
67%
To forfeit excess profits for the benefit of society
65%
To use technology to lower prices (e.g., replacing staffed check-out counters with self-service payment areas to lower overheads)
56%
To reduce prices of non-essential items that improve standards of living (e.g., toys, books, electronics)
56%
To work with banks/financial institutions to provide credit to customers
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Capgemini. (January 5, 2023). Expectations of consumers towards companies during the cost-of-living crisis worldwide in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1340355/consumer-expectations-of-companies-due-to-inflation-worldwide/
Capgemini. "Expectations of consumers towards companies during the cost-of-living crisis worldwide in 2022." Chart. January 5, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1340355/consumer-expectations-of-companies-due-to-inflation-worldwide/
Capgemini. (2023). Expectations of consumers towards companies during the cost-of-living crisis worldwide in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1340355/consumer-expectations-of-companies-due-to-inflation-worldwide/
Capgemini. "Expectations of Consumers towards Companies during The Cost-of-living Crisis Worldwide in 2022." Statista, Statista Inc., 5 Jan 2023, https://www.statista.com/statistics/1340355/consumer-expectations-of-companies-due-to-inflation-worldwide/
Capgemini, Expectations of consumers towards companies during the cost-of-living crisis worldwide in 2022 Statista, https://www.statista.com/statistics/1340355/consumer-expectations-of-companies-due-to-inflation-worldwide/ (last visited December 21, 2024)
Expectations of consumers towards companies during the cost-of-living crisis worldwide in 2022 [Graph], Capgemini, January 5, 2023. [Online]. Available: https://www.statista.com/statistics/1340355/consumer-expectations-of-companies-due-to-inflation-worldwide/
