Among those planning purchase gift cards as holiday presents in the United States in 2023, roughly half said they planned to buy them due to convenience. That year, roughly 30 percent of U.S. gift card shoppers said the main reason for purchasing them was because the gift recipient is hard to buy for.
Leading reasons to purchase gift cards as holiday gifts in the United States in 2022 and 2023
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Leading reasons to purchase gift cards as holiday gifts in the United States in 2022 and 2023
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This question was phrased by the source as follows:
"Which of the following is the biggest reason you'll purchase gift cards for holiday gifts this year?"
* In 2022, the respondent count stood at 2,044.
Figures have been rebased to exclude respondents who selected "I won't be purchasing gift cards this holiday."
The source explains that percentages do not sum to 100 due to rounding.
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CivicScience. (September 12, 2023). Leading reasons to purchase gift cards as holiday gifts in the United States in 2022 and 2023 [Graph]. In Statista. Retrieved March 31, 2025, from https://www.statista.com/statistics/1340352/reasons-for-buying-gift-cards-as-holiday-gifts-usa/
CivicScience. "Leading reasons to purchase gift cards as holiday gifts in the United States in 2022 and 2023." Chart. September 12, 2023. Statista. Accessed March 31, 2025. https://www.statista.com/statistics/1340352/reasons-for-buying-gift-cards-as-holiday-gifts-usa/
CivicScience. (2023). Leading reasons to purchase gift cards as holiday gifts in the United States in 2022 and 2023. Statista. Statista Inc.. Accessed: March 31, 2025. https://www.statista.com/statistics/1340352/reasons-for-buying-gift-cards-as-holiday-gifts-usa/
CivicScience. "Leading Reasons to Purchase Gift Cards as Holiday Gifts in The United States in 2022 and 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1340352/reasons-for-buying-gift-cards-as-holiday-gifts-usa/
CivicScience, Leading reasons to purchase gift cards as holiday gifts in the United States in 2022 and 2023 Statista, https://www.statista.com/statistics/1340352/reasons-for-buying-gift-cards-as-holiday-gifts-usa/ (last visited March 31, 2025)
Leading reasons to purchase gift cards as holiday gifts in the United States in 2022 and 2023 [Graph], CivicScience, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1340352/reasons-for-buying-gift-cards-as-holiday-gifts-usa/
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