With 39% brand awareness is Bolt the most well-known e-scooter sharing service in the UK. The second spot is shared between Zipp and Lime, each one of which is recognized by around one-quarter of internet respondents. Scoot comes in fourth in this list, followed by Voi and Wind.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading e-scooter sharing services ranked by brand awareness in the United Kingdom in 2022
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 26, 2022). Leading e-scooter sharing services ranked by brand awareness in the United Kingdom in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1340351/most-well-known-e-scooter-sharing-services-in-the-united-kingdom/
Statista. "Leading e-scooter sharing services ranked by brand awareness in the United Kingdom in 2022." Chart. August 26, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1340351/most-well-known-e-scooter-sharing-services-in-the-united-kingdom/
Statista. (2022). Leading e-scooter sharing services ranked by brand awareness in the United Kingdom in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1340351/most-well-known-e-scooter-sharing-services-in-the-united-kingdom/
Statista. "Leading E-scooter Sharing Services Ranked by Brand Awareness in The United Kingdom in 2022." Statista, Statista Inc., 26 Aug 2022, https://www.statista.com/statistics/1340351/most-well-known-e-scooter-sharing-services-in-the-united-kingdom/
Statista, Leading e-scooter sharing services ranked by brand awareness in the United Kingdom in 2022 Statista, https://www.statista.com/statistics/1340351/most-well-known-e-scooter-sharing-services-in-the-united-kingdom/ (last visited December 23, 2024)
Leading e-scooter sharing services ranked by brand awareness in the United Kingdom in 2022 [Graph], Statista, August 26, 2022. [Online]. Available: https://www.statista.com/statistics/1340351/most-well-known-e-scooter-sharing-services-in-the-united-kingdom/
