When it comes to travel portals, they come handy in different ways. Consumers use them to search for accommodation, book their flight tickets, and much more. These portals can make travel planning easier and stress-free. But, when their is a wide range of travel portals available in the market, which one of them are actually popular among the end customers?
Booking.com and TripAdvisor are the two of most well-known travel portals in the UK. Both of them are recognized by 92 percent and 89 percent of internet respondents respectively. After them come TUI and easyJet holidays, each one of whom is recognized by 88 percent of consumers. Expedia comes in fifth in this list, followed by Jet2holidays and Thomas Cook.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading travel portals ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (June 28, 2023). Leading travel portals ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1340341/most-well-known-travel-portals-in-the-united-kingdom/
Statista. "Leading travel portals ranked by brand awareness in the United Kingdom in 2023." Chart. June 28, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1340341/most-well-known-travel-portals-in-the-united-kingdom/
Statista. (2023). Leading travel portals ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1340341/most-well-known-travel-portals-in-the-united-kingdom/
Statista. "Leading Travel Portals Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1340341/most-well-known-travel-portals-in-the-united-kingdom/
Statista, Leading travel portals ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1340341/most-well-known-travel-portals-in-the-united-kingdom/ (last visited August 25, 2024)
Leading travel portals ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1340341/most-well-known-travel-portals-in-the-united-kingdom/