Likelihood of buying gift cards as holiday gifts in the U.S. 2022-2023

Published by
D. Tighe,
Nov 21, 2024
When asked if they would purchase gift cards or vouchers as holiday presents in 2023, about a third of surveyed consumers in the United States said they were likely to do so. Specifically, about 30 percent of respondents said they were very likely to buy gift cards as gifts, while over a third said it was very probable.

Likelihood of purchasing gift cards as holiday gifts in the United States in 2022 and 2023

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Release date

September 2023

Region

United States

Survey time period

September 2022 and September 2023

Number of respondents

4,855*

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows:
"How likely are you to purchase gift cards for holiday gifts this year?"

* In 2022, the respondent count stood at 2,656.
Figures have been rebased to exclude respondents who selected "I'm not sure."

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Gift cards in the United StatesU.S. Christmas season shoppingChristmas shopping in the United Kingdom (UK)Holiday season e-commerce in the United StatesValentine's Day in the U.S.
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