Avon brand profile U.S. 2023

How high is the brand awareness of Avon in the United States?
When it comes to cosmetics and make-up users, brand awareness of Avon is at 81 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Avon in the United States?
In total, 26 percent of U.S. cosmetics and make-up users say they like Avon. However, in actuality, among the 81 percent of U.S. respondents who know Avon, 32 percent of people like the brand.

What is the usage share of Avon in the United States?
All in all, 25 percent of cosmetics and make-up users in the United States use Avon. That means, of the 81 percent who know the brand, 31 percent use them.

How loyal are the users of Avon?
Around 21 percent of cosmetics and make-up users in the United States say they are likely to use Avon again. Set in relation to the 25 percent usage share of the brand, this means that 84 percent of their users show loyalty to the brand.

What's the buzz around Avon in the United States?
In September 2023, about 26 percent of U.S. cosmetics and make-up users had heard about Avon in the media, on social media, or in advertising over the past three months. Of the 81 percent who know the brand, that's 32 percent, meaning at the time of the survey there's some buzz around Avon in the United States.

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Avon brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the United States in 2023

Characteristic	Share of respondents
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Number of respondents

878 respondents

Age group

18-64 years

Special properties

respondents who use cosmetics & make-up

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to cosmetics & make-up, which of the following brands do you like?
Brand usage: When it comes to cosmetics & make-up, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to cosmetics & make-up, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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