How high is the brand awareness of Avon in the UK? When it comes to cosmetics and make-up users, brand awareness of Avon is at 86 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Avon in the UK? In total, 27 percent of UK cosmetics and make-up users say they like Avon.
What is the usage share of Avon in the UK? All in all, 23 percent of cosmetics and make-up users in the UK use Avon.
How loyal are the users of Avon? Around 18 percent of cosmetics and make-up users in the UK say they are likely to use Avon again.
What's the buzz around Avon in the UK? In 2024, about 21 percent of UK cosmetics and make-up users had heard about Avon in the media, on social media, or in advertising over the past three months.
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Avon brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to cosmetics & make-up, which of the following brands do you like?
Brand usage: When it comes to cosmetics & make-up, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to cosmetics & make-up, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (November 6, 2024). Avon brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/forecasts/1340004/avon-cosmetics-and-make-up-brand-profile-in-the-uk
Statista. "Avon brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024." Chart. November 6, 2024. Statista. Accessed December 25, 2024. https://www.statista.com/forecasts/1340004/avon-cosmetics-and-make-up-brand-profile-in-the-uk
Statista. (2024). Avon brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/forecasts/1340004/avon-cosmetics-and-make-up-brand-profile-in-the-uk
Statista. "Avon Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Cosmetics and Make-up Users in The Uk in 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/forecasts/1340004/avon-cosmetics-and-make-up-brand-profile-in-the-uk
Statista, Avon brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024 Statista, https://www.statista.com/forecasts/1340004/avon-cosmetics-and-make-up-brand-profile-in-the-uk (last visited December 25, 2024)
Avon brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/forecasts/1340004/avon-cosmetics-and-make-up-brand-profile-in-the-uk
