Estée Lauder brand profile in Germany 2022
How high is the brand awareness of Estée Lauder in Germany?
When it comes to face care users, brand awareness of Estée Lauder is at 58% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Estée Lauder in Germany?
In total, 9% of German face care users say they like Estée Lauder. However, in actuality, among the 58% of German respondents who know Estée Lauder, 16% of people like the brand.
What is the usage share of Estée Lauder in Germany?
All in all, 6% of face care users in Germany use Estée Lauder. That means, of the 58% who know the brand, 10% use them.
How loyal are the users of Estée Lauder?
Around 4% of face care users in Germany say they are likely to use Estée Lauder again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Estée Lauder in Germany?
In September 2022, about 7% of German face care users had heard about Estée Lauder in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Estée Lauder in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to face care users, brand awareness of Estée Lauder is at 58% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Estée Lauder in Germany?
In total, 9% of German face care users say they like Estée Lauder. However, in actuality, among the 58% of German respondents who know Estée Lauder, 16% of people like the brand.
What is the usage share of Estée Lauder in Germany?
All in all, 6% of face care users in Germany use Estée Lauder. That means, of the 58% who know the brand, 10% use them.
How loyal are the users of Estée Lauder?
Around 4% of face care users in Germany say they are likely to use Estée Lauder again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Estée Lauder in Germany?
In September 2022, about 7% of German face care users had heard about Estée Lauder in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Estée Lauder in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
