Most popular aspects of free ad-supported premium video platforms in the UK 2022

Published by
Julia Stoll,
Nov 29, 2023
As of March 2022, 45 percent of connected TV consumers in the UK stated to like free ad-supported video platforms because of ads related to their personal interests. Further 28 percent said that ads fit their current lifestyle. These are results of a consumer insight from FreeWheel in collaboration with Happydemics: ‘Connected Viewers, All eyes on Streaming’, from March 2022.

Main values of free ad-supported premium video platforms among connected TV consumers in the United Kingdom as of March 2022

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Release date

September 2022

Region

United Kingdom

Survey time period

February 28 to March 3, 2022

Number of respondents

572 respondents

Special properties

connected TV consumers

Method of interview

Online survey

Supplementary notes

Original survey question: What do you like the most about these free ad-supported premium video platforms?

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Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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