With 86 percent brand awareness, Uber is the most well-known mobility service in the UK. The San Francisco based service is far ahead of the second placed Enterprise CarShare, that is recognized by 56 percent of respondents in United Kingdom. Third in this list is Bolt, followed by Addison Lee and Zipcar.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading mobility services ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (June 28, 2023). Leading mobility services ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1339825/most-well-known-mobility-services-in-the-united-kingdom/
Statista. "Leading mobility services ranked by brand awareness in the United Kingdom in 2023." Chart. June 28, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1339825/most-well-known-mobility-services-in-the-united-kingdom/
Statista. (2023). Leading mobility services ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1339825/most-well-known-mobility-services-in-the-united-kingdom/
Statista. "Leading Mobility Services Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1339825/most-well-known-mobility-services-in-the-united-kingdom/
Statista, Leading mobility services ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1339825/most-well-known-mobility-services-in-the-united-kingdom/ (last visited December 22, 2024)
Leading mobility services ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1339825/most-well-known-mobility-services-in-the-united-kingdom/
