Merchants who use Afterpay for buy now, pay later in 63 countries worldwide 2024

Number and share of merchants who use Afterpay as a buy now, pay later (BNPL) solution on their website across various countries and territories in the world as of November 6, 2024

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Sources

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Release date

November 2024

Region

Worldwide

Survey time period

November 6, 2024

Special properties

* Figures for the Netherlands, Germany, and the Nordics may refer to Riverty (formerly known as AfterPay, a Dutch BNPL option that frequently got confused with Australia's Afterpay). The source does not clarify; Websites with a domain from said country; The numbers have been gathered and calculated by Statista, see the "Details" tab for more information.

Supplementary notes

This statistic is the result of research that tracks the use of "payment technology" across various websites found within certain countries. The source included seven categories in this:

  • Bitcoin, e.g. bitcoin traders such as Coingecko;
  • Checkout Buttons, e.g. Amazon Payments, Stripe, PayPal Button.;
  • Currency, e.g the option to pay in euros or Japanese yen;
  • Donation, e.g. Amazon Payments;
  • Pay Later, e.g. buy now, pay later solutions;
  • Payment Acceptance, e.g. Visa, PayPal, MasterCard, etc.
  • Payment Processor, e.g. Braintree, Amazon Payments, Stripe, etc.

The categories "Bitcoin" and "Currency", as well as "Checkout buttons" and"Donation" were excluded from this statistic. The first two did not match with Statista's definition of a payment technology, whereas the other two led to double entries for the likes of Amazon Payments. When applicable, Statista tried to account for double counting. Klarna, for example, was listed in both "Pay Later" as well as "Payment Processor".

The source states it looks at "payment technology", without explicit clarification on what it means with that. This has some important repercussions:
  1. Statista assumes the source qualifies this as payment processing or payment methods offered by fintechs - as bank transfer systems, such as the Netherlands' iDEAL or the international SWIFT system, were not mentioned;
  2. The data concerns URL domains from within that country, but may not necessarily reflect companies originating from within the country. An example was the webshop of Armada Music, a dance music label headquartered in the Netherlands but whose URL was based in the United States;
  3. Payment methods offered in certain countries can be aimed at foreign, cross-border, users. For instance, the source stated that certain U.S. URLs offered Bancontact - a payment method that originates from Belgium.

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Statistics on " BNPL (Buy Now, Pay Later) "

Other statistics that may interest you BNPL (Buy Now, Pay Later)

Market share

4

User number

6

User demographics

7

Brands (pure play)

8

Transaction value

6

Product verticals

7

Debt and delinquency

5

Forecasts

6

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
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  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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