The United States had the highest number of merchants who offered Afterpay until 2023, but the market share in Australia and New Zealand was far higher. Estimates based on website tracking and the technologies used within them reveal that merchants from Oceania - Afterpay, not to be confused with AfterPay (Riverty since 2023) from the Netherlands, originates from Australia - offer this payment method relatively more often than anywhere else in the world. For example, estimates are that nearly 5,000 New Zealand merchants up to February 2024 had Afterpay on their website - a number that equaled over 50 percent of all domains in the country with a buy now, pay later (BNPL) option.
Number and share of merchants who use Afterpay as a buy now, pay later (BNPL) solution on their website across various countries and territories in the world as of November 6, 2024
Characteristic
Number of websites
Share of all websites that offer a buy now, pay later (BNPL) solution
Share of all websites that offer at least one payment technology, excluding crypto and FX
* Figures for the Netherlands, Germany, and the Nordics may refer to Riverty (formerly known as AfterPay, a Dutch BNPL option that frequently got confused with Australia's Afterpay). The source does not clarify; Websites with a domain from said country; The numbers have been gathered and calculated by Statista, see the "Details" tab for more information.
Supplementary notes
This statistic is the result of research that tracks the use of "payment technology" across various websites found within certain countries. The source included seven categories in this:
Bitcoin, e.g. bitcoin traders such as Coingecko;
Checkout Buttons, e.g. Amazon Payments, Stripe, PayPal Button.;
Currency, e.g the option to pay in euros or Japanese yen;
Donation, e.g. Amazon Payments;
Pay Later, e.g. buy now, pay later solutions;
Payment Acceptance, e.g. Visa, PayPal, MasterCard, etc.
Payment Processor, e.g. Braintree, Amazon Payments, Stripe, etc.
The categories "Bitcoin" and "Currency", as well as "Checkout buttons" and"Donation" were excluded from this statistic. The first two did not match with Statista's definition of a payment technology, whereas the other two led to double entries for the likes of Amazon Payments. When applicable, Statista tried to account for double counting. Klarna, for example, was listed in both "Pay Later" as well as "Payment Processor".
The source states it looks at "payment technology", without explicit clarification on what it means with that. This has some important repercussions:
Statista assumes the source qualifies this as payment processing or payment methods offered by fintechs - as bank transfer systems, such as the Netherlands' iDEAL or the international SWIFT system, were not mentioned;
The data concerns URL domains from within that country, but may not necessarily reflect companies originating from within the country. An example was the webshop of Armada Music, a dance music label headquartered in the Netherlands but whose URL was based in the United States;
Payment methods offered in certain countries can be aimed at foreign, cross-border, users. For instance, the source stated that certain U.S. URLs offered Bancontact - a payment method that originates from Belgium.
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Statista. (November 6, 2024). Number and share of merchants who use Afterpay as a buy now, pay later (BNPL) solution on their website across various countries and territories in the world as of November 6, 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1339818/bnpl-afterpay-use-among-merchants-in-the-world/
Statista. "Number and share of merchants who use Afterpay as a buy now, pay later (BNPL) solution on their website across various countries and territories in the world as of November 6, 2024." Chart. November 6, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1339818/bnpl-afterpay-use-among-merchants-in-the-world/
Statista. (2024). Number and share of merchants who use Afterpay as a buy now, pay later (BNPL) solution on their website across various countries and territories in the world as of November 6, 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1339818/bnpl-afterpay-use-among-merchants-in-the-world/
Statista. "Number and Share of Merchants Who Use Afterpay as a Buy Now, Pay Later (Bnpl) Solution on Their Website across Various Countries and Territories in The World as of November 6, 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/statistics/1339818/bnpl-afterpay-use-among-merchants-in-the-world/
Statista, Number and share of merchants who use Afterpay as a buy now, pay later (BNPL) solution on their website across various countries and territories in the world as of November 6, 2024 Statista, https://www.statista.com/statistics/1339818/bnpl-afterpay-use-among-merchants-in-the-world/ (last visited December 30, 2024)
Number and share of merchants who use Afterpay as a buy now, pay later (BNPL) solution on their website across various countries and territories in the world as of November 6, 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/statistics/1339818/bnpl-afterpay-use-among-merchants-in-the-world/