Indian mobile device users were found to increasingly spend a majority of their time on app categories that fell under the media and entertainment genre between 2019 and 2021. By the fourth quarter of 2021, users spent nearly 81 hours on social and communication apps alone. In fact, Indians accounted for 19 percent of the world's total time spent on media and entertainment apps. This increased engagement with mobile apps can be attributed to the effects of the coronavirus pandemic as well as the government's Digital India campaign.
Quarterly usage of mobile apps in India from financial year 2018 to 2021, by category
(in hours)
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EY, & FICCI. (March 21, 2022). Quarterly usage of mobile apps in India from financial year 2018 to 2021, by category (in hours) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1339749/india-time-spent-on-mobile-apps-by-category/
EY, und FICCI. "Quarterly usage of mobile apps in India from financial year 2018 to 2021, by category (in hours)." Chart. March 21, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1339749/india-time-spent-on-mobile-apps-by-category/
EY, FICCI. (2022). Quarterly usage of mobile apps in India from financial year 2018 to 2021, by category (in hours). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1339749/india-time-spent-on-mobile-apps-by-category/
EY, and FICCI. "Quarterly Usage of Mobile Apps in India from Financial Year 2018 to 2021, by Category (in Hours)." Statista, Statista Inc., 21 Mar 2022, https://www.statista.com/statistics/1339749/india-time-spent-on-mobile-apps-by-category/
EY & FICCI, Quarterly usage of mobile apps in India from financial year 2018 to 2021, by category (in hours) Statista, https://www.statista.com/statistics/1339749/india-time-spent-on-mobile-apps-by-category/ (last visited November 03, 2024)
Quarterly usage of mobile apps in India from financial year 2018 to 2021, by category (in hours) [Graph], EY, & FICCI, March 21, 2022. [Online]. Available: https://www.statista.com/statistics/1339749/india-time-spent-on-mobile-apps-by-category/
