Revenue of the AR advertising industry in Europe 2019-2029

Published by
Thomas Alsop,
Jul 29, 2024
The ad spending in the 'AR Advertising' segment of the AR & VR market in Europe was forecast to continuously increase between 2024 and 2029 by in total 0.7 billion euro (+60.34 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 1.81 billion euro and therefore a new peak in 2029. Notably, the ad spending of the 'AR Advertising' segment of the AR & VR market was continuously increasing over the past years.

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Revenue of the AR advertising industry in Europe 2019-2029 (in billion euros)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

The AR Advertising market includes revenues from in-app advertising. This can be pop-up advertising, banner advertising, or advertising that is directly integrated into the relevant app. Revenue figures only include spending on mobile apps. Revenues that are solely generated via the internet are not considered here. All revenue data solely refers to B2C transactions.

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Statistics on " XR in Europe "

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Overview

4

Augmented reality (AR)

6

Virtual reality (VR)

7

VR headsets

5

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