As of 2022, likes were considered the most frequent method among South African companies for measuring the effectiveness of their Instagram accounts, as 41 percent of those indicated using this method. This marked a noticeable decrease in adherence to this method compared to the previous years, especially in 2019, when 64 percent depended on it. Mentions and comments were the second most used method in measuring account effectiveness, with 40 percent, followed by Click-through rates at 32 percent of the companies reporting adopting the method.
Measurement of Instagram accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method
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Ornico, & World Wide Worx. (June 30, 2022). Measurement of Instagram accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1339700/instagram-account-effectiveness-in-companies-in-south-africa/
Ornico, und World Wide Worx. "Measurement of Instagram accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method." Chart. June 30, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1339700/instagram-account-effectiveness-in-companies-in-south-africa/
Ornico, World Wide Worx. (2022). Measurement of Instagram accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1339700/instagram-account-effectiveness-in-companies-in-south-africa/
Ornico, and World Wide Worx. "Measurement of Instagram Accounts' Effectiveness by Companies in South Africa from 2019 to 2022, by Measurement Method." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1339700/instagram-account-effectiveness-in-companies-in-south-africa/
Ornico & World Wide Worx, Measurement of Instagram accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method Statista, https://www.statista.com/statistics/1339700/instagram-account-effectiveness-in-companies-in-south-africa/ (last visited January 04, 2025)
Measurement of Instagram accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1339700/instagram-account-effectiveness-in-companies-in-south-africa/
