A survey from August 2022 found that more streaming media player users in the U.S. searched for or selected content on the respective home screen than smart TV viewers. In comparison, 52 percent of smart TV consumers go directly to their apps to select content, while the share of streaming media player users who search in their apps amounted to 48 percent.
Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source
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Hub Entertainment Research. (October 13, 2022). Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1339689/ctv-users-content-search-us-by-source/
Hub Entertainment Research. "Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source." Chart. October 13, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1339689/ctv-users-content-search-us-by-source/
Hub Entertainment Research. (2022). Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1339689/ctv-users-content-search-us-by-source/
Hub Entertainment Research. "Share of Smart Tv and Streaming Media Player Users Searching for Content in The United States as of August 2022, by Source." Statista, Statista Inc., 13 Oct 2022, https://www.statista.com/statistics/1339689/ctv-users-content-search-us-by-source/
Hub Entertainment Research, Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source Statista, https://www.statista.com/statistics/1339689/ctv-users-content-search-us-by-source/ (last visited November 03, 2024)
Share of smart TV and streaming media player users searching for content in the United States as of August 2022, by source [Graph], Hub Entertainment Research, October 13, 2022. [Online]. Available: https://www.statista.com/statistics/1339689/ctv-users-content-search-us-by-source/
