As of 2022, like and share counts were considered the most frequent methods among South African companies for measuring the effectiveness of their Facebook accounts, as 50 percent of those voted for this method. This marked a noticeable decrease in adherence to this method compared to the previous years, especially 2019 when 75 percent depended on it. Click-through rates was the second mostly depended on method in measuring account effectiveness with 46 percent of the companies citing it, followed by mentions and comments at 43 percent.
Measurement of Facebook accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method
Characteristic
2019
2020
2021
2022
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ornico, & World Wide Worx. (June 30, 2022). Measurement of Facebook accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1339687/facebook-account-effectiveness-in-companies-in-south-africa/
Ornico, und World Wide Worx. "Measurement of Facebook accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method." Chart. June 30, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1339687/facebook-account-effectiveness-in-companies-in-south-africa/
Ornico, World Wide Worx. (2022). Measurement of Facebook accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1339687/facebook-account-effectiveness-in-companies-in-south-africa/
Ornico, and World Wide Worx. "Measurement of Facebook Accounts' Effectiveness by Companies in South Africa from 2019 to 2022, by Measurement Method." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1339687/facebook-account-effectiveness-in-companies-in-south-africa/
Ornico & World Wide Worx, Measurement of Facebook accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method Statista, https://www.statista.com/statistics/1339687/facebook-account-effectiveness-in-companies-in-south-africa/ (last visited July 22, 2024)
Measurement of Facebook accounts' effectiveness by companies in South Africa from 2019 to 2022, by measurement method [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1339687/facebook-account-effectiveness-in-companies-in-south-africa/
