Apple is the most well-known wearable brand in the U.S, albeit by a small margin. The brand is recognized by 91% of respondents, slightly ahead of Samsung, and Sony
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 1, 2023). Leading wearable brands ranked by brand awareness in the United States as of September 2023 [Graph]. In Statista. Retrieved November 28, 2024, from https://www.statista.com/statistics/1339683/most-well-known-wearable-brands-in-the-united-states/
Statista. "Leading wearable brands ranked by brand awareness in the United States as of September 2023." Chart. November 1, 2023. Statista. Accessed November 28, 2024. https://www.statista.com/statistics/1339683/most-well-known-wearable-brands-in-the-united-states/
Statista. (2023). Leading wearable brands ranked by brand awareness in the United States as of September 2023. Statista. Statista Inc.. Accessed: November 28, 2024. https://www.statista.com/statistics/1339683/most-well-known-wearable-brands-in-the-united-states/
Statista. "Leading Wearable Brands Ranked by Brand Awareness in The United States as of September 2023." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/statistics/1339683/most-well-known-wearable-brands-in-the-united-states/
Statista, Leading wearable brands ranked by brand awareness in the United States as of September 2023 Statista, https://www.statista.com/statistics/1339683/most-well-known-wearable-brands-in-the-united-states/ (last visited November 28, 2024)
Leading wearable brands ranked by brand awareness in the United States as of September 2023 [Graph], Statista, November 1, 2023. [Online]. Available: https://www.statista.com/statistics/1339683/most-well-known-wearable-brands-in-the-united-states/
