Spotify is the most well known digital music provider in the United Kingdom. Founded in 2006, the Swedish brand is recognized by 93 % of the respondents in the UK. Amazon Music, that comes second on this list, incorporates an awareness rating of 88 %, followed by Apple Music and iTunes.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading digital music brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 6, 2023). Leading digital music brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1339576/most-well-known-digital-music-brands-in-the-uk/
Statista. "Leading digital music brands ranked by brand awareness in the United Kingdom in 2023." Chart. September 6, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1339576/most-well-known-digital-music-brands-in-the-uk/
Statista. (2023). Leading digital music brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1339576/most-well-known-digital-music-brands-in-the-uk/
Statista. "Leading Digital Music Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 6 Sep 2023, https://www.statista.com/statistics/1339576/most-well-known-digital-music-brands-in-the-uk/
Statista, Leading digital music brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1339576/most-well-known-digital-music-brands-in-the-uk/ (last visited December 22, 2024)
Leading digital music brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 6, 2023. [Online]. Available: https://www.statista.com/statistics/1339576/most-well-known-digital-music-brands-in-the-uk/
