In 2022, a survey carried out in Italy found out that 43 percent of respondents aged between 18 and 24 had purchased a product/service following a product placement on social media. From the age group of people over 55, ten percent had done the same.
Share of consumers who have purchased a product/service following a product placement on social media in Italy as of March 2022, by age group
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Website (marketingignorante.it). (June 28, 2022). Share of consumers who have purchased a product/service following a product placement on social media in Italy as of March 2022, by age group [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1339574/social-media-product-placement-effectiveness-italy/
Website (marketingignorante.it). "Share of consumers who have purchased a product/service following a product placement on social media in Italy as of March 2022, by age group." Chart. June 28, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1339574/social-media-product-placement-effectiveness-italy/
Website (marketingignorante.it). (2022). Share of consumers who have purchased a product/service following a product placement on social media in Italy as of March 2022, by age group. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1339574/social-media-product-placement-effectiveness-italy/
Website (marketingignorante.it). "Share of Consumers Who Have Purchased a Product/Service following a Product Placement on Social Media in Italy as of March 2022, by Age Group." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/1339574/social-media-product-placement-effectiveness-italy/
Website (marketingignorante.it), Share of consumers who have purchased a product/service following a product placement on social media in Italy as of March 2022, by age group Statista, https://www.statista.com/statistics/1339574/social-media-product-placement-effectiveness-italy/ (last visited January 06, 2025)
Share of consumers who have purchased a product/service following a product placement on social media in Italy as of March 2022, by age group [Graph], Website (marketingignorante.it), June 28, 2022. [Online]. Available: https://www.statista.com/statistics/1339574/social-media-product-placement-effectiveness-italy/
