Time spent researching and shopping for cars online in the U.S. 2021
A 2021 survey of consumers who have recently purchased or leased a vehicle found that new car buyers spend an average of 5 hours and 22 minutes on online automotive research and purchasing, down from the previous years. Moreover, this is significantly less than for used car buyers, who spend an average of 7 hours and 22 minutes researching and purchasing their cars.
