A 2021 survey of consumers who have recently purchased or leased a vehicle found that new car buyers spend an average of 5 hours and 22 minutes on online automotive research and purchasing, down from the previous years. Moreover, this is significantly less than for used car buyers, who spend an average of 7 hours and 22 minutes researching and purchasing their cars.
Average time spent researching and shopping for cars online in the U.S. from 2019 to 2021
(in minutes)
Respondents to this online survey were consumers who have purchased or leased a vehicle at some time between September 2020 and August 2021. Year of the purchased vehicle must be within the past 5 years.
*2976 recent vehicle buyers were surveyed in total, 1998 of which had bought new cars and 978 had bought used cars. Results of the survey were weighted to be representative of the car-buying population.
Data on 20219 and 2020 from previous releases.
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Cox Automotive. (January 14, 2022). Average time spent researching and shopping for cars online in the U.S. from 2019 to 2021 (in minutes) [Graph]. In Statista. Retrieved November 14, 2024, from https://www.statista.com/statistics/1339572/time-spent-shopping-for-cars-us/
Cox Automotive. "Average time spent researching and shopping for cars online in the U.S. from 2019 to 2021 (in minutes)." Chart. January 14, 2022. Statista. Accessed November 14, 2024. https://www.statista.com/statistics/1339572/time-spent-shopping-for-cars-us/
Cox Automotive. (2022). Average time spent researching and shopping for cars online in the U.S. from 2019 to 2021 (in minutes). Statista. Statista Inc.. Accessed: November 14, 2024. https://www.statista.com/statistics/1339572/time-spent-shopping-for-cars-us/
Cox Automotive. "Average Time Spent Researching and Shopping for Cars Online in The U.S. from 2019 to 2021 (in Minutes)." Statista, Statista Inc., 14 Jan 2022, https://www.statista.com/statistics/1339572/time-spent-shopping-for-cars-us/
Cox Automotive, Average time spent researching and shopping for cars online in the U.S. from 2019 to 2021 (in minutes) Statista, https://www.statista.com/statistics/1339572/time-spent-shopping-for-cars-us/ (last visited November 14, 2024)
Average time spent researching and shopping for cars online in the U.S. from 2019 to 2021 (in minutes) [Graph], Cox Automotive, January 14, 2022. [Online]. Available: https://www.statista.com/statistics/1339572/time-spent-shopping-for-cars-us/
