Leading actions taken during beauty livestreams Singapore 2022

Published by
R. Hirschmann,
Dec 10, 2024
A survey on consumer purchase behaviors for beauty in Singapore conducted in March 2022 found that among consumers who watched beauty livestreams, 83 percent of them do so to learn more about the brand or product. In comparison, 18 percent purchased items during the livestream.

Leading actions taken during beauty livestreams in Singapore as of March 2022

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Release date

September 2022

Region

Singapore

Survey time period

March 2022

Number of respondents

271 respondents

Age group

15-64 years

Special properties

among respondents who watched beauty livestreams

Method of interview

Online survey

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Market overview

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