According to a 2022 survey of Chinese consumers, around 43 percent of respondents aged between 25 and 30 years confirmed that they watched shopping-related live streaming. The survey also revealed that 39 percent of respondents across all age groups used live commerce.
Usage rate of live commerce among consumers in China as of February 2022, by age group
The survey is a series of surveys. A total of 2,000 answers were collected from each survey. The first survey was conducted in December 2019, the second survey was conducted in December 2020, and the third survey was conducted in February 2022.
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199IT. (May 18, 2022). Usage rate of live commerce among consumers in China as of February 2022, by age group [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1339472/china-live-commerce-penetration-rate-by-age/
199IT. "Usage rate of live commerce among consumers in China as of February 2022, by age group." Chart. May 18, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1339472/china-live-commerce-penetration-rate-by-age/
199IT. (2022). Usage rate of live commerce among consumers in China as of February 2022, by age group. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1339472/china-live-commerce-penetration-rate-by-age/
199IT. "Usage Rate of Live Commerce among Consumers in China as of February 2022, by Age Group." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1339472/china-live-commerce-penetration-rate-by-age/
199IT, Usage rate of live commerce among consumers in China as of February 2022, by age group Statista, https://www.statista.com/statistics/1339472/china-live-commerce-penetration-rate-by-age/ (last visited November 23, 2024)
Usage rate of live commerce among consumers in China as of February 2022, by age group [Graph], 199IT, May 18, 2022. [Online]. Available: https://www.statista.com/statistics/1339472/china-live-commerce-penetration-rate-by-age/
