Most requested content in beauty livestreams Singapore 2022

Published by
R. Hirschmann,
May 29, 2024
A survey on consumer purchase behaviors for beauty in Singapore conducted in March 2022 found that among consumers who watched beauty livestreams, around 51 percent of them would prefer to see the products up close instead of watching the host. In comparison, 10 percent wished that the live-streaming should last maximum one hour.

Most preferred content among beauty consumers who watch beauty livestreams in Singapore as of March 2022

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Release date

September 2022

Region

Singapore

Survey time period

March 2022

Number of respondents

271 respondents

Age group

15-64 years

Special properties

among respondents who watched beauty livestreams

Method of interview

Online survey

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Leading brands

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Skincare

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