Most used apps to watch beauty livestreams Singapore 2022

Published by
R. Hirschmann,
May 29, 2024
A survey on consumer purchase behaviors for beauty in Singapore conducted in March 2022 found that among consumers who watched beauty livestreams, around 71 percent of them used Instagram to watch the livestreams. In comparison, Instagram's rival TikTok was used by around 21 percent of respondents who watched beauty livestreams to do so.

Most used apps among beauty consumers who watch beauty livestreams in Singapore as of March 2022

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Release date

September 2022

Region

Singapore

Survey time period

March 2022

Number of respondents

271 respondents

Age group

15-64 years

Special properties

among respondents who watched beauty livestreams

Method of interview

Online survey

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Statistics on " Gen Z and the beauty market in the United States "

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Market overview

6

Leading brands

5

Skincare

7

Consumer preferences

8

Expenditure

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Digital behavior

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Topics

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