Parenting apps: revenues generated by selected apps in the U.S. 2020-2024

Published by Laura Ceci, Nov 13, 2024

As of November 2024, the mobile app Bark generated approximately 2.37 million U.S. dollars in the United States in 2024, down by six percent compared to 2023. The Find My Kids app recorded over 2.4 million downloads between January and November 2024.  Parenting and parental control apps appeared to have increased in popularity in 2020, as the COVID-19 pandemic outbreak forced children and teenagers to move a great deal of their social and schooling activities to online environments, prompting more parents to resort to parental controls.

In-app revenues generated by selected parenting and parental control apps in the United States from 2020 to 2024YTD (in U.S. dollars)

Characteristic20202021202220232024YTD
Bark - Parental Controls 738,095 1,872,017 2,694,446 2,530,760 2,374,537
Boop Kids - Smart Parenting 389,440 2,874,974 2,298,830 2,032,495 663,974
Circle Parental Controls App 259,928 462,949 833,303 548,726 197,554
Find my kids: live GPS tracker 499,751 1,620,840 2,035,948 2,203,208 2,412,665
mLite - GPS Location Tracker 1,049,645 2,295,193 1,574,836 1,177,593 315,986
MMGuardian Parental Control 529,919 1,048,841 456,561 312,901 145,757
Parental Control App - Kidslox 342,445 347,592 443,353 402,621 230,729
Parental Control App - OurPact 2,123,009 1,533,416 1,702,523 1,456,171 877,792
Parental Control App- FamiSafe 280,411 728,608 535,781 287,357 98,209
ParentsKit 251,244 919,612 28,093 - -
Qustodio Parental Control App 728,960 607,538 712,842 1,080,982 891,958
SaferKid Text Monitoring App 1,372,584 932,086 539,192 254,550 82,852
Screen Time - Parental Control 105,137 65,424 60,537 60,972 40,053
Showing entries 1 to 13 (15 entries in total)
Created with Highcharts 7.2.2In-app revenue in U.S. dollars20202021202220232024YTDBark -ParentalControlsBoop Kids -SmartParentingCircleParentalControlsAppFind mykids: liveGPS trackermLite - GPSLocationTrackerMMGuardianParentalControlParentalControl App- KidsloxParentalControl App- OurPactParentalControlApp-FamiSafeParentsKitQustodioParentalControl AppSaferKidTextMonitoringAppScreenTime -ParentalControlShield PornBlockerxBlock PornBlocker
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Release date

November 2024

Region

United States

Survey time period

2020 to 2024YTD

Special properties

Google Play & Apple App Store; IAP revenue reduced by platform fees and inclusive taxes

Supplementary notes

Includes the most popular mobile apps from global publishers that used the keyword "parenting" in their title, based on number of downloads or in-app revenues generated between 2012 and 2024YTD.

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Statistics on " Mobile app usage of children in the United States "

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Mobile app usage of children in the United StatesMobile app usageMobile internet usage in the United StatesChildren and media in the U.S.Children and technology
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