Parenting apps revenues in the U.S. 2023

As of October 2023, the mobile app Bark generated approximately 1.9 million U.S. dollars in the United States, down by 39 percent compared to 2022. Parenting and parental control apps appeared to have increased in popularity in 2020, as the COVID-19 pandemic outbreak forced children and teenagers to move a great deal of their social and schooling activities to online environments, prompting more parents to resort to parental controls.

In-app revenues generated by selected parenting and parental control apps in the United States from 2020 to 2023YTD (in U.S. dollars)

Characteristic	2020	2021	2022	2023YTD
Bark - Parental Controls	738,386	1,780,613	3,165,411	1,917,243
Boop Kids - Smart Parenting	389,574	2,990,607	2,432,016	1,627,454
Circle Parental Controls App	259,826	358,435	549,262	262,961
FamiSafe: AI Parental Control	280,176	664,015	531,239	263,796
Find my kids: Location Tracker	500,690	892,883	1,206,068	831,436
mLite - GPS Location Tracker	1,050,305	2,516,193	1,367,204	620,208
MMGuardian Parental Control	530,604	533,881	416,219	251,006
Parental Control App - Kidslox	343,495	339,467	365,650	235,476
Parental Control App - OurPact	2,124,273	1,550,525	1,638,976	790,606
Qustodio Parental Control App	727,638	688,837	664,943	639,072
SaferKid Text Monitoring App	1,373,478	817,571	359,273	150,728
Screen Time - Parental Control	105,283	76,731	69,052	51,632

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Release date

October 2023

More information

Region

United States

Survey time period

2020 to 2023YTD

Special properties

Google Play & Apple App Store; IAP revenue reduced by platform fees and inclusive taxes

Supplementary notes

Includes the most popular mobile apps from global publishers that used the keyword "parenting" in their title, based on number of downloads or in-app revenues generated between 2012 and 2023YTD.

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