During a May 2024 online survey among parents of children aged two to 12 in the United States, nearly half (or 46 percent) reported seeing commercials when watching content with their kids. Around 17 percent said they did not see any ads, while 19 percent skipped commercials. According to the same study, most U.S. kids saw ads on YouTube that led them to ask their parents to make a purchase.
Percentage of parents recalling seeing ads when they last watched content with their children in the United States as of May 2024
according to parents and their 2-to-12-year-old children
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Thinking about the last time you watched content with your child, do you remember seeing any ads?"
The source does not provide any information regarding missing percentage points to 100.
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Precise TV. (August 28, 2024). Percentage of parents recalling seeing ads when they last watched content with their children in the United States as of May 2024 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1339447/media-where-us-parents-have-seen-ads-together-with-their-children/
Precise TV. "Percentage of parents recalling seeing ads when they last watched content with their children in the United States as of May 2024." Chart. August 28, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1339447/media-where-us-parents-have-seen-ads-together-with-their-children/
Precise TV. (2024). Percentage of parents recalling seeing ads when they last watched content with their children in the United States as of May 2024. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1339447/media-where-us-parents-have-seen-ads-together-with-their-children/
Precise TV. "Percentage of Parents Recalling Seeing Ads When They Last Watched Content with Their Children in The United States as of May 2024." Statista, Statista Inc., 28 Aug 2024, https://www.statista.com/statistics/1339447/media-where-us-parents-have-seen-ads-together-with-their-children/
Precise TV, Percentage of parents recalling seeing ads when they last watched content with their children in the United States as of May 2024 Statista, https://www.statista.com/statistics/1339447/media-where-us-parents-have-seen-ads-together-with-their-children/ (last visited December 03, 2024)
Percentage of parents recalling seeing ads when they last watched content with their children in the United States as of May 2024 [Graph], Precise TV, August 28, 2024. [Online]. Available: https://www.statista.com/statistics/1339447/media-where-us-parents-have-seen-ads-together-with-their-children/
